The Signal Behind Churn

Churn rarely comes out of nowhere. But the early signs are easy to ignore.

Churn is a lagging indicator. The real story starts much earlier:

• Fewer sessions
• Abandoned onboarding steps
• Repeated workflows that never get results

These are behavioral drop-offs — early, subtle, and predictive.

But most teams only track usage. By the time it’s clear, it’s already too late.

You don’t need to predict churn. You need to spot when value stops showing up.