Feature Fatigue Is Real

Most tools lead with features. The best ones lead with the pain you’re stuck in.

“Feature-rich” feels powerful — until it feels like too much work. More features make a product seem better at purchase, but worse during use. More toggles, more steps, more decisions — all add up to more cognitive load. When teams feel like they need a playbook just to get started, that’s not power — it’s friction. Feature fatigue kills adoption long before churn does.

Don’t add features to drive adoption. Remove steps to drive clarity.